Convert cold traffic into email subscribers as efficiently as possible.

This is the funnel you already built in Lever 6. It is the foundation every other funnel type builds on top of. If this funnel isn’t converting well, every downstream funnel suffers — this fills the top of every subsequent funnel with prospects.

Convert a new lead into a buyer immediately, using a low-priced offer presented right after opt-in — while attention and intent are at their peak.

Why this matters: The tripwire’s purpose is not primarily the revenue from the $7–$27 sale itself — it’s converting “subscriber” into “buyer” as early as possible. A subscriber who becomes a buyer on Day 0 is dramatically more likely to become a repeat buyer than one who never makes that first small purchase.

Build trust and demonstrate expertise at scale through a live or pre-recorded teaching event, then present a mid-to-high-ticket offer to an audience that has just experienced your teaching firsthand.

A webinar compresses weeks of trust-building into a single 45–90 minute session — making this one of the most effective architectures for offers in the $200–$2,000 range. A pre-recorded “evergreen webinar” (EverWebinar or simple recorded video) allows this funnel to run continuously without you hosting live sessions repeatedly.

Filter interested prospects down to genuinely qualified candidates for a high-ticket offer, using a structured application process before any sales conversation occurs.

This is the funnel architecture for your Lever 5 high-ticket offers. Without a qualification filter, your calendar fills with unqualified prospects who waste your time. The application form does the qualification work before you ever speak to anyone — protecting your time for genuinely fit prospects.

Generate a concentrated burst of sales for a new digital product or course launch, using anticipation, social proof, and time-limited urgency.

Maximize lifetime revenue from each customer by systematically presenting progressively higher-value offers after each purchase — turning the value ladder into an active, automated sequence rather than a passive concept.

Why this matters most for long-term revenue: Acquiring a new customer is always more expensive than selling an existing customer something else. The ascension funnel ensures every customer relationship is actively guided toward its next natural step — rather than ending the moment a single purchase is complete.

Build the Lead Generation Funnel first (likely already built from Lever 6) — then add a Tripwire Funnel as your second build. This is the fastest path to your first automated sale.

Build the Tripwire Funnel (if priced under $30) or formalize your existing promotion into a Product Launch Funnel (if priced higher).

Build the Application/Discovery Call Funnel — this directly operationalizes the Lever 5 sales process into a scalable, hands-off qualification system.

Consider the Webinar/Workshop Funnel — this is the highest-converting architecture for offers in this price range once you have an audience large enough to fill attendance.

Layer in the Ascension Funnel — this is not a replacement for the others but an overlay that maximizes revenue from everyone who has already entered any of your other funnels.