Lever 2 — AI Workflows
L2M3.1
Why Your Content Workflow Needs to Be Documented
Here is a question most content creators never ask themselves: “If I had to explain exactly how I produce a piece of content to someone else, could I?”
Most can’t. Their process is in their head — a loose sequence of habits they’ve developed without ever writing them down. That means every time they sit down to write, they’re reinventing slightly different approaches depending on their mood, energy, and whatever felt right that day. The result is inconsistent output, unpredictable quality, and no ability to improve systematically because there’s nothing concrete to improve.
A documented content workflow changes all of that. When your process is written down, step by step, with specific AI prompts for each step, three things happen:
Every piece of content follows the same quality process regardless of how you feel that day.
You’re not thinking about what to do next; you’re just executing the next step.
When you identify a step that produces weak output, you can refine that specific step without disrupting the rest of the workflow.
This module gives you that documented workflow — for three content types you’ll produce consistently: blog posts, emails, and social media content.
L2M3.2
The Blog Post Production Workflow
This workflow takes you from a keyword to a publish-ready, SEO-optimized blog post.
Topic & Keyword
Topic and Keyword Confirmation
5 min
Input: A keyword from your content calendar (built in Lever 1, Module 3)
Before writing anything, confirm three things:
Write these three answers in a brief planning note before moving to Step 2.
Research
Research With Perplexity AI
10 min
Open Perplexity.ai and run 2–3 searches related to your topic. Perplexity returns summarized answers with cited sources — faster than reading multiple articles manually.
What you’re collecting:
Copy your key findings into a research note. This becomes the factual backbone of your post.
Outline
Outline Generation With Claude
5 min
Open Claude with your brand Project loaded (so your voice and audience context are pre-loaded).
“Create a detailed blog post outline for a post titled ‘[your title]’ targeting the keyword ‘[your keyword].’ My audience is [describe]. The post should be [content type: review / comparison / tutorial / roundup]. Based on my research, the key points to cover are: [paste your research notes]. Structure it with an introduction, [5–7] H2 sections, and a conclusion. Include a brief 2-sentence description of what each section should cover.”
Review the outline. Reorder sections if needed. Add any angle you noticed was missing from the top-ranking results. This differentiation is what gives your post a chance to rank above existing content.
Drafting
Section-by-Section Drafting With Claude
30–40 min
Write the post one section at a time — not all at once. This produces better output and makes editing easier.
“Write the ‘[section title]’ section of this blog post. Based on the outline: [paste section description]. Keep it between 200–350 words. Use a conversational American English tone. Be specific — include real examples, concrete numbers, or direct comparisons where relevant. Do not start with a restatement of the heading.”
After each section:
Intro & Conclusion
Introduction and Conclusion
10 min
Write these last — after you know exactly what the post covers.
“Write an introduction for a blog post titled ‘[title].’ The post covers [1-sentence summary]. My reader has this problem or question: [describe the reader’s situation]. Open with a hook addressing that problem directly. Establish why this post is the right resource. Preview what they’ll learn. Under 150 words. Don’t open with ‘In today’s…’ or ‘Are you…’ or ‘Have you ever…'”
“Write a conclusion for this blog post. In 2–3 sentences, summarize the key takeaway. Then write a 2–3 sentence recommendation that tells the reader exactly what to do next. End with a call to action: [specify — subscribe to email list / click affiliate link / leave a comment / read another post].”
SEO Pass
SEO Pass With Rank Math
10 min
Paste your completed draft into WordPress. Open Rank Math and work through its checklist:
Final Edit & Publish
Final Edit and Publish
10 min
Read the entire post aloud. This catches:
Fix what you catch. Add your FTC affiliate disclosure at the top. Set your featured image. Publish. Submit to Google Search Console for indexing.
Documenting Your Workflow: Copy this entire workflow into a Google Doc titled “Blog Post Production Workflow.” Customize it for your specific niche and tools. Every time you find a prompt that works better, update the doc. Over time you’ll have a highly refined, personalized production system.
L2M3.3
The Email Production Workflow
This workflow produces a complete, send-ready email in 20–30 minutes.
Purpose
Define the Email’s Single Purpose
3 min
Every email should have one clear job. Before writing anything, define:
Write one sentence: “This email will [do X] and ask readers to [take action Y].”
Subject Lines
Generate Subject Line Options
5 min
Subject lines determine whether your email gets opened. Generate options before writing the body.
“Write 10 subject line options for an email about [topic]. My audience is [describe]. Mix these approaches: curiosity-gap, specific benefit, personal story tease, question, and urgency. Keep each under 50 characters where possible. Do not use clickbait or false promises.”
Pick your top 2. You’ll choose between them after seeing how the body develops.
Email Body
Write the Email Body
10–15 min
“Write a [200–350 word] email for my newsletter. Subject: [your chosen subject line]. The email is about [topic]. My goal is to [your purpose]. The call to action is [desired action + link or anchor text]. My brand voice is conversational, direct, and encouraging — never hype-y. Write in first person. Use short paragraphs (2–3 sentences max). End with my name: [your name].”
Edit immediately:
Preview Text
Write the Preview Text
2 min
The preview text is the snippet that appears after the subject line in most email clients. It’s the second most important factor in open rates after the subject line.
“Write 5 preview text options for this email. Each should be under 90 characters, complement the subject line without repeating it, and create enough curiosity to encourage opening.”
Pick the strongest one and add it in your email platform’s preview text field.
Final Check
Final Check Before Sending
5 min
Read the full email from a reader’s perspective — would you open and read this if it landed in your inbox?
L2M3.4
The Social Media Content Workflow
This workflow takes one piece of existing content and transforms it into platform-specific social posts.
Core Principle
You don’t create social content from scratch. You repurpose content you’ve already produced — blog posts, emails, lessons from this course. The AI workflow transforms it into platform-specific formats automatically.
Source Content
Choose Your Source Content
2 min
Pick one piece of content to repurpose. Could be:
Extract Insights
Extract the Core Insight
3 min
“Read this content: [paste the content or a summary]. Extract the 5 most valuable, specific, standalone insights from it. Each insight should be self-contained — understandable without reading the full piece. Format as a numbered list.”
Review the list. Pick the 3–5 insights you want to turn into social content.
Format by Platform
Format for Each Platform
15–20 min
Run each insight through platform-specific prompts:
Schedule
Schedule Everything at Once
5 min
Use a scheduling tool — Buffer (free tier), Later, or Hootsuite — to schedule all your social posts for the week in one session.
Batch scheduling means you spend 30 minutes once per week on social media instead of 10 minutes daily. Same output, 70% less time.
L2M3.5
Saving and Maintaining Your Workflow Library
Your content workflows are only as valuable as how consistently you use and improve them.
Create a Google Drive folder called “AI Workflow Library.” Inside, create separate documents for each workflow type:
After every content production session, spend 3 minutes asking:
Update the workflow doc with your answer. After 30 production sessions, your workflow will be dramatically more refined.
Sharing with a VA or team member: A documented workflow with specific prompts means any task can be delegated without extensive training. Hand the workflow doc to a virtual assistant and they can produce content that matches your process — not just guess at what you’d want.
Here’s What We Covered
- ✦Why documenting your content workflow is the foundation of consistent, scalable output
- ✦The 7-step blog post production workflow — from keyword to published post in 60–90 minutes
- ✦The 5-step email production workflow — from purpose definition to send-ready email in 20–30 minutes
- ✦The 4-step social media repurposing workflow — from one piece of content to a full week of platform-specific posts in 30 minutes
- ✦How to save, maintain, and improve your workflow library over time
- ✦How documented workflows make delegation and team scaling possible