Part 2

Lever 10 — Digital Products

 
Module 6

Module at a Glance

Reading Time
15–20 minutes
What You’ll Walk Away With
A clear, honest comparison of the major course and digital product hosting platforms, a confident decision about which platform fits your specific product and stage, and the technical setup knowledge to get your product live and selling.


L10M6.1

Why Platform Choice Matters

Your hosting platform handles the technical infrastructure your digital product depends on: payment processing, content delivery, student and customer access management, and often marketing tools like affiliate programs and email integration.

→

Profit margins
— transaction fees vary significantly between platforms
→

Customer experience
— some platforms have clunkier interfaces than others
→

Growth flexibility
— some platforms scale better than others as your catalog grows
→

Time investment
— some platforms require significantly more setup than others


L10M6.2

Platform 1 — Gumroad

Recommended starting platform
Best for simple products and beginners

The simplest platform for selling any digital product — ebooks, templates, toolkits, and even simple courses. Gumroad’s entire value proposition is removing friction: upload your product, set a price, share your link, get paid.

Gumroad pricing
Monthly fee
$0
Transaction fee (standard)
10% + processing
Transaction fee (at volume)
As low as 2.9%

Fee decreases as your cumulative sales volume grows — Gumroad uses revenue-tiered pricing. No credit card required to start.

✓

Speed to launch

You can have a product live and selling within 30 minutes of finishing your content. Upload your file, write your description, set your price, publish.

✓

Built-in audience

Gumroad’s “Discover” feature can surface your product to its own browsing customers — a small but real source of organic sales beyond your own marketing.

✓

Simple checkout

Fewer steps between “interested” and “purchased” than more complex platforms.

✓

Built-in affiliate program

Other creators can promote your product and earn a commission you set — expanding your distribution without additional marketing effort from you.

✗

Limited course structure

Gumroad lacks the sophisticated course player, progress tracking, and module organization of dedicated course platforms. For ebooks and templates — no problem. For a comprehensive multi-module video course — functional but basic.

✗

Limited marketing tools

No built-in email marketing, no sales funnel builder, no advanced analytics. You handle promotion through your own email list and content.

Best for: Template packs, ebooks, toolkits, and simple mini-courses. The default recommendation for your first 1–2 digital products in this course.



L10M6.3

Platform 2 — Teachable

Best for structured courses

A dedicated course hosting platform built specifically for structured, multi-module video courses with a proper student learning experience — progress tracking, course player, quizzes, and certificates.

Teachable pricing
Free
Limited features
$1 + 10% per sale
Basic
5% transaction fee
$39/mo (annual)
$59/mo monthly
Pro
0% transaction fee + certs + quizzes
$99/mo (annual)
✓

Professional course experience

A proper course dashboard, module/lesson navigation, progress tracking, and a clean student interface that feels like a genuine educational platform.

✓

Course-specific features

Quizzes, completion certificates, drip content (releasing modules over time), and student progress analytics.

✓

Integrated payment tools + affiliate program

Built-in payment processing, abandoned cart recovery, basic email marketing integration, and affiliate program support.

✗

Fixed monthly cost regardless of sales

Meaningful for a product that hasn’t yet validated significant demand. The free plan’s per-sale fees can also add up quickly.

✗

Overkill for simple products

For a $27 template pack, Teachable’s course-focused infrastructure is unnecessary. Use it specifically when your product is genuinely a structured course.

Best for: Your comprehensive courses — once you’ve validated demand with simpler products and are ready to invest in a proper course delivery experience.



L10M6.4

Platform 3 — Kajabi

For established creators at scale
Complete business infrastructure

An all-in-one platform combining course hosting, email marketing, sales funnels, website building, and community features into a single subscription. Positioned as a complete business operating system — not just a course delivery tool.

Kajabi pricing
Basic
$149/mo (annual)
$169/mo monthly
Growth
$199/mo (annual)
Pro
$399/mo (annual)

No transaction fees on any plan — a meaningful advantage at scale.

✓

All-in-one infrastructure

Email marketing, landing pages, sales funnels, course hosting, and community features all integrated — eliminating the need to manage multiple separate tools and their integrations.

✓

No transaction fees

At higher sales volumes, the absence of per-sale fees can offset the higher monthly cost compared to Teachable or Gumroad.

✓

Sophisticated marketing automation

Built-in email sequences, pipeline/funnel builder, and more advanced segmentation than Teachable’s basic email tools.

✗

Cost barrier for beginners

At $149+/month minimum, Kajabi is a significant investment before you have validated product-market fit. This is not a starting platform for most students in this course.

✗

Steeper learning curve

The breadth of features means more complexity to learn and configure compared to Gumroad’s simplicity or Teachable’s more focused feature set.

Best for: Established creators with multiple products, significant revenue, and a need to consolidate into one platform. Revisit Kajabi once you are generating $3,000–$5,000+/month in digital product revenue.



L10M6.5

The Platform Decision Framework

First digital product (template/ebook)
→ Gumroad
First mini-course, testing the format
→ Gumroad (basic drip) or Teachable free/basic
Comprehensive multi-module course, validated demand
→ Teachable
Multiple products, $3,000+/month revenue, want consolidation
→ Kajabi
Maximum simplicity, minimum cost
→ Gumroad
Maximum professional course experience
→ Teachable Pro
Complete business infrastructure in one tool
→ Kajabi

 
The recommended path for most students
01

Start on Gumroad for your first 1–3 products (template packs, ebooks, simple mini-courses). Zero monthly cost and rapid setup let you validate demand without financial risk.

02

Once you have a validated, selling product, migrate that specific product to Teachable while keeping your simpler products on Gumroad.

03

Move to Kajabi only once your revenue and product catalog genuinely justify the all-in-one consolidation.



L10M6.6

Setting Up Your Gumroad Product

Since Gumroad is the recommended starting platform, here is the complete setup process.

Step
01
Create your account

Go to gumroad.com and sign up. Connect your bank account or PayPal for payouts (Gumroad pays out weekly).

Step
02
Create your product

Click Products → New Product. Choose the product type: digital download, course/membership, or subscription.

Step
03
Upload your content

Upload your PDF, zip file (for template packs), or video files. Gumroad supports drip content for courses — you can release modules over a set schedule if desired.

Step
04
Write your product page

→Product name: clear and benefit-focused
→Description: problem, solution, what’s included, who it’s for
→Cover image: your Canva-designed cover from Module 4
→Price: set based on your strategy from Module 8
Step
05
Configure settings

→Enable/disable Gumroad’s “Discover” marketplace listing
→Set up your affiliate program if desired (Settings → Affiliates)
→Configure your custom thank-you page message and any upsell offers
Step
06
Connect to your email platform

Use Gumroad’s Zapier integration to automatically add buyers to a specific MailerLite group — triggering a post-purchase email sequence (onboarding, usage tips, and eventually upsells to your next product).

Step
07
Publish and test

Publish the product. Make a test purchase yourself (or use Gumroad’s preview mode) to confirm the entire buyer experience works correctly — payment, delivery, and any automated emails — before sending real traffic.


Module Summary

Here’s What We Covered

  • ✦Why platform choice affects profit margins, customer experience, growth flexibility, and time investment
  • ✦Gumroad: no monthly fee, 10% transaction fee (decreasing with volume), fastest to launch, built-in affiliate program — best for simple products and beginners
  • ✦Teachable: $39–$99/month, professional course experience with progress tracking and quizzes — best for structured, validated courses
  • ✦Kajabi: $149+/month, all-in-one business infrastructure with no transaction fees — best for established creators consolidating multiple tools
  • ✦The platform decision framework matching situation to recommended platform
  • ✦The recommended path: start on Gumroad → migrate validated courses to Teachable → consolidate to Kajabi only at scale
  • ✦Step-by-step Gumroad product setup — account creation through publish and test
Next up Lever 10, Module 7: Marketing Your Product — Email, Social, Paid Ads