Lever 7 — Content Repurposing
L7M3.1
The Right Tool for Each Job
Content repurposing with AI is not a one-tool operation. Different formats require different tools — some prioritize speed and volume, some prioritize conversational naturalness, some prioritize visual output.
Knowing which tool to reach for based on what you’re producing is what separates a 30-minute repurposing session from a 3-hour one. This module gives you the specific tool for each transformation, the exact prompt to use, and the editing principles that turn AI output into content that sounds like you wrote it.
L7M3.2
The Master Repurposing Prompt System
Before the format-specific prompts, one foundational step that makes every prompt work better: the context block.
Every repurposing session should start with a context block — a brief description of your brand that you paste before any format-specific prompt. This tells the AI who you are so every output starts aligned with your voice.
“Context: I run hussledad.com, a site for US-based beginners and intermediate online entrepreneurs building income with AI tools and smart marketing. My voice is conversational, direct, and encouraging — never hype-y or corporate. My audience is 25–45, digitally savvy but not technical, motivated by financial freedom and time flexibility. I never use buzzwords like ‘leverage’ or ‘synergy.’ I write like I’m talking to a smart friend.”
Save this in a Google Doc titled “AI Context Block.” Paste it before every repurposing prompt. The improvement in output relevance and voice alignment is immediate and significant.
Email Newsletter
5–8 min
Claude
Produces the most natural-sounding, human email copy of any AI tool. The conversational warmth is notably better than ChatGPT for this specific use case.
[Paste your context block]
Here is a blog post I just published: [paste full blog post or detailed summary]
Transform this into a weekly email newsletter. Requirements:
– Subject line: conversational, benefit-specific, under 50 characters, NOT a restatement of the post title
– Preview text: under 90 characters, complements subject line without repeating it
– Body: 250–300 words maximum. Open with the single most compelling insight from the post. Write in first person, conversational tone. Include one specific example or result. End with a CTA linking to the full post. Sign off with my name.
– Tone: Like I’m writing to one person I know, not broadcasting to a list.
Twitter / X Thread
8–12 min
ChatGPT
Punchy, energetic output suits Twitter’s fast-consumption culture. The back-and-forth iteration also works well for refining individual tweets.
[Paste your context block]
Here is a blog post: [paste blog post or key points]
Turn this into a Twitter/X thread. Requirements:
– Tweet 1: A bold hook that would stop the scroll. State the core premise in one punchy sentence. End with 🧵 or a colon leading into the thread.
– Tweets 2–8: One specific insight, step, or example per tweet. Each tweet should be self-contained — valuable even if the reader doesn’t click through. Number each tweet (2/, 3/ etc).
– Final tweet: One-sentence summary of the thread’s core lesson. Then: ‘Full breakdown here: [URL placeholder]‘
– Each tweet under 280 characters. No hashtags. No filler. Every tweet must deliver real value.
LinkedIn Post
5–8 min
Claude
LinkedIn posts need a professional but personal voice — Claude handles this balance better than ChatGPT for most users.
[Paste your context block]
Here is a blog post: [paste blog post or key points]
Transform this into a LinkedIn post. Requirements:
– Line 1 (hook): The single most compelling line — bold, specific, visible before ‘See More.’ Cannot start with ‘I’ — begin with an observation, a number, or a counterintuitive statement.
– Body: 150–200 words. Short paragraphs — maximum 2 sentences per paragraph. Line breaks between every paragraph. One key insight developed with a specific example.
– Close: A question that invites comment. Not ‘What do you think?’ — a specific question related to the topic.
– Note at the end: ‘Full post in the comments ↓’ (link goes in the first comment)
– No hashtags in the post body.
Instagram Carousel
12–18 min
ChatGPT
for content
Canva
for design
[Paste your context block]
Here is a blog post: [paste blog post or key points]
Create the content for an Instagram carousel. Requirements:
– Slide 1 (Hook): A bold title that would stop the scroll. Promise a specific benefit or transformation. Under 10 words.
– Slides 2–8 (Content): One point per slide. Each slide: a short bold header (3–5 words) + 2–3 sentences of explanation. Number each (2 of 8, etc). Each slide should stand alone.
– Final slide (CTA): ‘Save this post.’ + ‘Follow [handle] for more.’ + ‘Full guide at the link in bio.’
– Keep every slide’s text short enough to read in 5 seconds on a phone screen.
Pinterest Pin
8–12 min
ChatGPT
for copy
Canva
for design
— ChatGPT’s search-friendly phrasing suits Pinterest SEO.
[Paste your context block]
Here is a blog post: [paste title and first paragraph]
Create Pinterest pin copy. Requirements:
– Pin title: Under 100 characters. Include the primary keyword ‘[your keyword].’ Benefit-focused — what does the reader get from clicking?
– Pin description: 150–200 characters. Include 2–3 related keywords naturally. Describe what clicking through delivers. End with a soft CTA (‘Save for later’ or ‘Click to read the full guide’).
– Generate 3 variations of both title and description so I can choose the strongest.
YouTube Script
15–20 min
Claude
YouTube scripts require sustained narrative quality over 7–12 minutes. Claude’s ability to maintain voice and coherence over long pieces makes it the right choice.
[Paste your context block]
Here is a blog post: [paste full blog post]
Adapt this into a YouTube video script for a faceless educational channel. Requirements:
– Opening hook (first 30 seconds): Start with the most compelling problem or promise. Write it as spoken word — conversational, direct, urgent. Create a reason to keep watching.
– Introduction (30–60 seconds): Brief preview of what the video covers and why it matters.
– Main content (5–8 minutes): Adapt each major section into a video chapter. Use spoken language — shorter sentences, rhetorical questions, natural transitions (‘Now that we’ve covered X, let me show you Y’).
– Conclusion (60 seconds): Recap the core lesson in 2–3 sentences. One clear CTA: ‘Download the free [lead magnet] — link in the description.’
– Format: Write [PAUSE] where a visual or screen recording would appear. This helps with editing.
L7M3.9
The Complete 30-Minute Repurposing Session
Exact sequence for producing all six output formats from one blog post.
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6 content pieces
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30 minutes
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Here’s What We Covered
- ✦The context block — a saved brand description pasted before every prompt that dramatically improves output relevance and voice alignment
- ✦Email newsletter (Claude): the full prompt, output requirements, and editing checklist
- ✦Twitter thread (ChatGPT): hook structure, value tweet format, editing for scroll-stopability
- ✦LinkedIn post (Claude): hook line requirements, paragraph formatting, closing question specificity
- ✦Instagram carousel (ChatGPT + Canva): content structure + 15-minute design process
- ✦Pinterest pin (ChatGPT + Canva): SEO-focused copy, three-variation approach, 5-minute design
- ✦YouTube script (Claude): spoken language adaptation, visual cue markers, 20-minute process
- ✦The complete 30-minute repurposing session — exact sequence for producing all six formats from one blog post